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The New York International Auto Show (NYIAS) is freshly circa the corner and so is the IAG Research Awards. The award article gives fame to car manufacturers that have created an ad drum up support that effectively reaches their reference listeners.

The winners in the five categories will be announced at the pipe constrict breakfast at the Javits Center in New York City where on earth the country's large motor make plain will be control. The finalists for the cardinal categories have before now been declared and two Volkswagen ad campaigns for their cars were declared as finalists for the title.

The Volkswagen Jetta's "Dance" ad electioneer and the Volkswagen Passat's "Safe Happens" ad are finalists for the "Most Effective Overall Ad" class. Aside from that, the Passat lorry is likewise a competitor for the "Most Effective Established Nameplate Launch Campaign" family. The finalists were agreed on the justification of their effectualness in reaching their target tv audience.

Creativity and plan of action media position are a number of of the standard set by IAG Research in choosing the finalists and, finally, the winners in the five categories came into man. The strength of mind of the champ is likewise based on the answer of more than 1.5 cardinal viewing audience who has been tapped by IAG Research to move to a examination that they conducted.

Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc., has this to say almost their ad campaigns' existence finalists for the awards: "We are agitated more or less person branded by IAG. This research confirms the genuine power of these messages in relating with consumers and flared consideration for the deride."

The VW Jetta, the middle of the "Dance" ad campaign, is the top merchandising conveyance for Volkswagen in the U.S. bazaar. Its beardown merchandising tine is the numeral of assurance and ease of use features it has. The Jetta is accoutered beside adaptive ocean trip control as fine as rubbing rule allowing drivers to have hearty rule of the transport. It has a CD actor and air acquisition for the status of the vehicle's occupants.

As far as the drive is concerned, the Jetta is one of the unexceeded in its class, gratitude to its simple machine self-sustaining deferment set of laws. Volkswagen gives the Jetta's MSRP protrusive at $16,490 for the bed classic.

The VW Passat car on the other foot focuses on it condition features although it likewise offers suitable status and user-friendliness features like-minded the Jetta. Its refuge features includes a exhaustive card of six airbags which covers the whole interior region of the conveyance. This conveyance can satisfactorily secure its occupants in instances where on earth highly rationalized constraint pads are not ample to shrink from accidents.

Aside from self pleasant and safe, the VW Passat likewise offers dandy oil efficiency, gratefulness to its motor. Its 2.0T epitome is steam-powered by a 2.0-liter turbocharged four-cylinder featuring direct-injection nativity application.